Distinction (78%)

The identification the riskiest assumptions underpinning product success, and formulation of testable product hypotheses to validate these assumptions, minimises the risk of sunk design and development cost due to poor market fit.

Launch strategies should be phased, iterative, and data-driven, justified based on validated hypotheses and clearly defined success metrics.

Concise product positioning statements captures the target audience, problem solved, and unique value proposition. Marketing message briefs translate the positioning into compelling and differentiated marketing communication.

A/B tests validate hypotheses and drive product improvements. Actionable insights derived from test results, inform prioritisation and guide future development efforts.

In this assignment I undertook the process of defining the go-to-market strategy incorporating the elements discussed above. Additionally I reviewed data from the A/B testing of a new feature, outlining key actionable insights and next steps for risk mitigation.

The document below is intended to serve as concise summaries of this process, informing stakeholders of progress:

Key Skills and outputs:

• Risky Assumptions Matrix
• Product hypothesis and success metrics
• Product launch strategy and justifications
• Product Positioning Statement
• Marketing Messaging Brief
• A/B Testing and Actionable insights