Distinction (78%)

A successful product strategy hinges on a thorough understanding of the market and user needs, and their translation into compelling value propositions.

Frameworks for ideation drive innovation, and prioritisation methodologies define viable and desirable products with strong product market fit.

Early validation minimises risk and proves concepts ahead of costly design and development work.

In this assignment I undertook the process of defining a product strategy for FilmSlate, an independent film streaming platform, looking to increase its free trial conversion rate over the next three quarters. The strategy, supported by clear objectives and key results, is backed by extensive market and user research, employs ideation and prioritisation frameworks, and validates feature ideas against low-fi prototypes.

The document below is intended to serve as concise summaries of this process, informing stakeholders of progress:

Key skills and outputs:

• Market Research | SWOT Analysis
• User research and analysis | Empathy Mapping | Persona creation
• Value Proposition Statement and Canvas
• Ideation and prioritisation | Three lenses of Innovation | Eisenhower matrix
• Low-fi Prototyping | Feature validation
• Objectives and key results