Product Strategy

• Conducting Market and User research to produce relevant insights – the foundation of ensuring product market-fit and customer-centric product.

• Defining and tracking product metrics that directly cascade from overarching organisational objectives.

• Producing and maintaining roadmaps aligning organisational and product strategy.

Product Design

• Producing User Story Maps for scoping workflows and product iterations.

• MVP scope definition to minimise risk whilst proving value mechanisms.

• Producing Low and Mid Fidelity Prototypes (Figma).

• Product validation – forming research hypotheses from risky assumptions, to minimise risk.

• Conducting usability testing.

Product Delivery

• Managing agile product delivery processes (Jira).

• Experience in software testing, raising and tracking bugs in Jira.

• Producing Go-To-Market strategies including product positioning statements, marketing messaging briefs and copy for marketing.

• Launch planning to minimise risk and maximise feature adoption through low-risk soft and beta launches.

Data analytics

• Defining KPIs and product metrics and counter-metrics to monitor feature performance, in-line with the wider product strategy.

• Define and perform A/B and multivariate testing to optimise product features through actionable insights.

Stakeholder Management

• Effective Written and Verbal communication and Presentation skills.